{ "chapter": "About", "source_url": "https://my.ibisworld.com/au/en/industry/C1212/about", "industry_code": "C1212", "definition": "Industry operators manufacture beer, ale, stout or porter. Operators generally package beer in kegs, bottles or cans, and sell it to bars, wholesalers and retailers. The industry does not include production of non-alcoholic beer.", "related_terms": [ { "term": "ALCOHOL BY VOLUME (ABV)", "definition": "A standard measure of how much alcohol is contained in a given volume of an alcoholic beverage." }, { "term": "HOPS", "definition": "A plant extract from the flower of the hop vine and used to impart flavour and bitterness to beer. It’s also a natural preservative." }, { "term": "KEG", "definition": "A container commonly used to store, transport and serve beer. Keg sizes vary, so can’t be used as a standard unit of measurement." } ], "what_is_included": [ "Full-strength traditional beer", "Mid-strength beer", "Light beer", "Premium beer", "Low-carbohydrate beer", "Craft beer" ], "major_companies": [ "Asahi Holdings", "Lion", "Coopers Brewery", "Good Drinks Australia", "Coca-Cola Europacific Partners Holdings (Australia)" ], "related_industries": { "same_sector": { "competitors": [ "Wine Production in Australia", "Spirit Manufacturing in Australia", "Soft Drink Manufacturing in Australia", "Fruit Juice Drink Manufacturing in Australia" ], "complementors": [] }, "international_industries": [ "Global Beer Manufacturing", "Breweries in the US", "Craft Beer Production in the US", "Breweries in Canada", "Beer Manufacturing in New Zealand", "Beer Production in the UK", "Beer Production in Ireland", "Beer Production in China" ] }, "additional_resources": [ "Independent Brewers Association", "Australian Brews News", "Brewers Association of Australia" ] } { "chapter": "At a Glance", "source_url": "https://my.ibisworld.com/au/en/industry/C1212/at-a-glance", "industry_code": "C1212", "snapshot": { "revenue": { "value": 9800000000, "display": "$9.8bn", "growth_2021_2026": 5.1, "growth_2026_2031": 1.3 }, "employees": { "value": 14059, "growth_2021_2026": 9.6, "growth_2026_2031": 3.3 }, "businesses": { "value": 887, "growth_2021_2026": 5.8, "growth_2026_2031": 2.5 }, "profit": { "value": 324800000, "display": "$324.8m", "growth_2021_2026": -16.9 }, "profit_margin": { "value_percent": 3.3, "change_2021_2026_percentage_points": -7.4 }, "wages": { "value": 991000000, "display": "$991.0m", "growth_2021_2026": 4.3, "growth_2026_2031": 0.3 } }, "key_takeaways": { "performance": [ "Consumers' growing preference for higher-priced beers has boosted industry revenue despite falling overall demand.", "Rising costs, including excise taxes and input costs such as coarse grains, have reduced profit margins.", "Asahi and Lion control around half the market, making it difficult for smaller breweries to compete.", "Declining per capita beer consumption due to health awareness and rising prices is pressuring industry performance." ], "products_and_markets": [ "A 10% U.S. tariff on Australian beer raises exporter costs, though the U.S. is not a major export market.", "Craft beer sales are outpacing other segments, increasing their revenue share.", "Mid-strength beer has gained popularity as per capita alcohol consumption declines.", "Light beer revenue share has fallen as consumers shift toward zero-alcohol alternatives (outside the industry scope).", "Major liquor retailers are increasingly purchasing directly from manufacturers and developing private-label brands." ] }, "key_external_drivers": [ { "driver": "Demand from liquor retailing", "impact": "Positive" }, { "driver": "Demand from pubs, bars and nightclubs", "impact": "Positive" }, { "driver": "Per capita alcohol consumption", "impact": "Positive" }, { "driver": "Real household discretionary income", "impact": "Positive" }, { "driver": "Domestic price of coarse grains", "impact": "Negative" } ], "industry_structure": { "concentration": { "level": "Moderate" }, "barriers_to_entry": { "level": "High", "trend": "Decreasing" }, "regulation_and_policy": { "level": "High", "trend": "Increasing" }, "life_cycle": { "stage": "Decline" }, "revenue_volatility": { "level": "Moderate" }, "assistance": { "level": "Low", "trend": "Increasing" }, "competition": { "level": "High", "trend": "Increasing" }, "innovation": { "level": "Low" } }, "swot": { "strengths": [ "High & Decreasing Barriers to Entry", "Low & Increasing Level of Assistance", "Low Imports", "Low Product/Service Concentration", "High Revenue per Employee" ], "weaknesses": [ "High Competition", "Decline Life Cycle Stage", "Low Profit vs. Sector Average", "High Customer Class Concentration", "High Capital Requirements" ], "opportunities": [ "High Revenue Growth (2021-2026)", "High Revenue Growth (2026-2031)", "Demand from liquor retailing" ], "threats": [ "Low Performance Drivers", "Domestic price of coarse grains" ] }, "executive_summary": { "title": "Raising the bar: Continued falls in beer consumption are challenging revenue as the major brewers rely on acquisitions to stay in control", "historical_performance": "Despite declining per capita beer consumption, revenue has grown over the past five years due to price increases and rising demand for premium and craft beers. Major brewers Asahi and Lion have expanded craft portfolios through acquisitions, including Lion's 2021 acquisition of Fermentum Pty Ltd. Revenue has grown at an annualised 5.1% to reach $9.8 billion in 2025-26.", "profitability_and_competition": "Rising costs and increased competition have reduced profit margins, particularly for smaller breweries lacking scale. Market dominance by Asahi and Lion has intensified competitive pressures and distribution challenges for independent brewers.", "outlook": "Declining per capita beer consumption will continue to pressure volumes. However, improved economic conditions and premiumisation may support price-driven revenue growth. Revenue is projected to grow at an average annual rate of 1.3% through 2030-31, reaching $10.5 billion." } } { "chapter": "Performance", "industry_code": "C1212", "source_url": "https://my.ibisworld.com/au/en/industry/C1212/performance", "highlights": { "revenue": { "current": "$9.8bn", "cagr_2021_2026_percent": 5.1, "cagr_2026_2031_percent": 1.3 }, "employees": { "current": 14059, "cagr_2021_2026_percent": 9.6, "cagr_2026_2031_percent": 3.3 }, "businesses": { "current": 887, "cagr_2021_2026_percent": 5.8, "cagr_2026_2031_percent": 2.5 }, "profit": { "current": "$324.8m", "cagr_2021_2026_percent": -16.9 }, "profit_margin": { "current_percent": 3.3, "change_2021_2026_percentage_points": -7.4 } }, "key_takeaways": [ "Consumers' growing preference for higher-priced beers has boosted industry revenue despite demand falling.", "Rising costs have slashed profit margins for beer manufacturers.", "Asahi and Lion's market dominance through acquisitions makes it challenging for smaller breweries to compete.", "Declining per capita beer consumption is threatening manufacturers' performance." ], "performance_snapshot": { "revenue": { "value": "$9.8bn", "cagr_2021_2026_percent": 5.1, "cagr_2026_2031_percent": 1.3, "revenue_growth_2026_percent": 1.0, "volatility": "Moderate" }, "employees": { "value": 14059, "cagr_2021_2026_percent": 9.6, "cagr_2026_2031_percent": 3.3, "employees_per_business": 16, "employees_per_business_cagr_2021_2026_percent": 3.5, "revenue_per_employee": "$700k", "revenue_per_employee_cagr_2021_2026_percent": -4.1 }, "businesses": { "value": 887, "cagr_2021_2026_percent": 5.8, "cagr_2026_2031_percent": 2.5, "revenue_per_business": "$11.1m", "revenue_per_business_cagr_2021_2026_percent": -0.7 }, "profit": { "total_profit": "$324.8m", "cagr_2021_2026_percent": -16.9, "profit_margin_percent": 3.3, "profit_per_business": "$366.1k" } }, "current_performance": { "premiumisation_and_craft_shift": "Consumers are shifting away from traditional full-strength beers toward higher priced craft beers, elevating selling prices and increasing revenue despite falling per capita consumption. Major brewers Asahi and Lion are expanding their craft portfolios through acquisitions and investment. Lion credited higher sales of Stone & Wood, priced at 1.5 times standard brands, for revenue growth in 2024-25.", "declining_consumption": "Per capita beer consumption fell 10.0% from 2019-20 to 2023-24, while RTD consumption rose 26.7%. The total volume of beer available for consumption in 2023-24 was the lowest since 1970-71. Revenue has grown at an average 5.1% from 2020-21 to 2025-26 despite estimated demand falling 1.3% annually.", "rising_costs_and_margin_pressure": "Input costs including hops, malt and aluminium have surged. Industry profit margins declined from 10.7% in 2020-21 to 3.4% in 2025-26. At least 47 breweries closed or entered administration between January 2023 and February 2025.", "market_dominance": "Asahi and Lion control around half of industry revenue. Asahi acquired CUB for $16.0 billion in 2020, raising its share to 36.3% in 2020-21. Lion acquired Fermentum Group in 2021 for $500.0 million.", "product_mix_shift": "Mid-strength beer share increased from 18.7% in 2020-21 to 22.1% in 2025-26. Light beer share fell from 3.2% to 1.9% over the same period." }, "volatility": { "level": "Moderate", "drivers": [ "Fluctuations in discretionary income and consumer sentiment", "Rising input costs from global supply chain disruptions", "Competition from substitutes like wine, cider and RTDs", "Variability in selling prices due to premiumisation and competition" ] }, "outlook": { "revenue_cagr_2026_2031_percent": 1.3, "consumption_trend": "Per capita beer consumption is expected to continue its long-term decline.", "price_growth_dependency": "Future revenue growth is expected to be driven primarily by price increases rather than volume growth.", "excise_tax": { "context": "Australia has the third-highest beer tax globally.", "freeze_period": "August 2025 to August 2027 for draught beer excise increases.", "remission_cap_increase": "Excise remission cap to rise from $350,000 to $400,000 effective July 2026." }, "brewpub_expansion": "Smaller breweries are expected to focus on brewpubs to differentiate themselves and build local loyalty, increasing establishments faster than revenue.", "mid_strength_growth": "Mid-strength beers will continue gaining popularity, though typically at lower price points than full-strength beer.", "sustainability_trend": "Environmental initiatives by major and smaller brewers will increasingly shape competitive positioning." }, "life_cycle": { "stage": "Decline", "drivers": { "gdp_contribution": "Industry contribution to GDP has fallen due to rising costs, excise taxes and declining per capita consumption.", "market_saturation": "Standard beer market is saturated; limited new consumer growth.", "innovation": "Product innovation is incremental (low-carb, flavoured variants) rather than transformative.", "consolidation": "Market concentrated among Asahi and Lion, alongside fragmentation from craft brewers.", "technology": "Automation improves efficiency for large producers, widening scale advantages." } } } { "chapter": 4, "title": "Products and Markets", "largest_market": { "name": "Full-strength traditional beer", "value": "$2.7bn" }, "product_innovation_level": "Low", "key_takeaways": [ "The new 10% U.S. tariff on Australian beer raises exporter costs and may reduce competitiveness in the US, though the US is not a significant export market.", "Craft beer sales are outpacing other segments due to perceived quality and trendiness.", "Mid-strength beer is gaining popularity as per capita alcohol consumption declines.", "Light beer demand is declining as consumers shift to zero-alcohol alternatives (not included in the industry).", "Major liquor retailers are increasingly purchasing directly from manufacturers and developing private-label brands." ], "products_and_services": { "classic_full_strength_beer": { "definition": "Non-craft, non-international beers with ABV of 3.5% or greater.", "examples": ["Victoria Bitter", "Carlton Draught"], "market_share_2020_21": "32.1%", "market_share_2025_26": "27.8%", "trend": "Declining", "drivers": [ "Shift toward craft, mid-strength and low-carb beers", "Growing health consciousness", "Declining per capita alcohol consumption" ] }, "premium_beer": { "definition": "Higher-priced beers made with high-quality ingredients.", "examples": ["James Boag’s", "Crown Lager", "Peroni", "Corona", "Carlsberg"], "trend": "Declining", "drivers": [ "Cost-of-living pressures", "Reduced discretionary income", "Consumer preference shift toward craft alternatives" ] }, "mid_strength_beer": { "definition": "Beers with ABV between 3.0% and 3.5%.", "examples": ["XXXX Gold", "Great Northern Super Crisp", "Carlton Dry 3.5%"], "trend": "Growing", "drivers": [ "Declining alcohol consumption", "Tax advantages under tiered alcohol taxation", "Consumer moderation trends" ] }, "craft_beer": { "definition": "Beer produced by small-scale, independent breweries.", "examples": ["Stone & Wood"], "trend": "Growing", "drivers": [ "Premiumisation", "Consumer interest in unique flavours", "Acquisitions and marketing by major brewers" ] }, "low_carb_beer": { "definition": "Beers brewed with reduced carbohydrate content.", "examples": ["Better Beer", "Hahn", "VB Low Carb"], "trend": "Strong growth", "drivers": [ "Health consciousness", "Dietary awareness", "Brand promotion as healthier alternatives" ] }, "light_beer": { "definition": "Beers with ABV under 3.0%.", "market_share_2019_20": "4.4%", "market_share_2024_25": "2.7%", "trend": "Declining", "drivers": [ "Shift to zero-alcohol beer", "Consumers choosing full abstinence rather than reduced alcohol" ] } }, "product_innovations": { "health_focused_products": [ "Low-carb beers", "Light beers", "Mid-strength beers" ], "flavour_innovation": [ "Alcoholic ginger beer", "Mango-flavoured beer", "Chilli-flavoured beer", "Fruit lagers" ], "automation_and_technology": [ "In-house malting technology (Bühler)", "Energy optimisation technology (Frigid)" ] }, "major_markets": { "wholesalers": { "role": "Primary purchasers distributing to retailers and hospitality venues.", "trend": "Declining influence due to direct purchasing." }, "liquor_retailers": { "role": "Sell beer for off-premises consumption.", "trend": "Increasing direct purchases from manufacturers and developing private-label brands." }, "hospitality_venues": { "role": "On-premises consumption (pubs, clubs, brewpubs).", "trend": "Growing since 2020-21 recovery, though constrained by discretionary income." } }, "international_trade": { "imports": { "total_2025_26": "$304.5m", "annualised_change_21_26": "-8.2%", "forecast_26_31": "+1.2%", "trend": "Low and decreasing", "key_drivers": [ "Shift of Corona production from Mexico to China", "Removal of Chinese barley tariffs", "Domestic contract brewing of international brands", "Consumer preference for Australian craft beer" ] }, "exports": { "total_2025_26": "$37.2m", "annualised_change_21_26": "+6.7%", "forecast_26_31": "+0.4%", "trend": "Low but increasing", "share_of_revenue_2025_26": "<0.4%", "key_drivers": [ "Localised overseas production by major brewers", "Improved trade relations with China", "Growth in exports to Asia", "Strong demand from New Zealand", "Ship and aircraft store exports" ] }, "trade_balance": { "status": "Net Importer", "deficit": "$-267.3m" } } } { "chapter": 5, "title": "Geographic Breakdown", "key_takeaways": [ "Most beer manufacturers are located in New South Wales and Victoria due to population concentration.", "Queensland’s share of enterprises has increased due to government initiatives such as the Craft Brewing Strategy.", "Western Australia, Tasmania and South Australia have higher brewery concentrations relative to their populations." ], "business_locations_2026": [ { "state": "New South Wales", "enterprises_units": 229, "enterprise_share_percent": 25.8, "yoy_growth_percent": -0.3, "population_share_percent": 31.2 }, { "state": "Victoria", "enterprises_units": 215, "enterprise_share_percent": 24.3, "yoy_growth_percent": -0.4, "population_share_percent": 25.7 }, { "state": "Queensland", "enterprises_units": 159, "enterprise_share_percent": 17.9, "yoy_growth_percent": 0.1, "population_share_percent": 20.6 }, { "state": "Western Australia", "enterprises_units": 124, "enterprise_share_percent": 14.0, "yoy_growth_percent": 0.1, "population_share_percent": 10.8 }, { "state": "South Australia", "enterprises_units": 89, "enterprise_share_percent": 10.0, "yoy_growth_percent": 0.1, "population_share_percent": 6.9 }, { "state": "Tasmania", "enterprises_units": 57, "enterprise_share_percent": 6.5, "yoy_growth_percent": 1.5, "population_share_percent": 2.1 }, { "state": "Australian Capital Territory", "enterprises_units": 10, "enterprise_share_percent": 1.1, "yoy_growth_percent": 5.2, "population_share_percent": 1.7 }, { "state": "Northern Territory", "enterprises_units": 4, "enterprise_share_percent": 0.4, "yoy_growth_percent": -5.3, "population_share_percent": 0.9 } ], "state_analysis": { "new_south_wales": { "enterprise_share_percent": 25.7, "key_drivers": [ "Largest population base", "Strong infrastructure and distribution networks", "Tourism in coastal areas", "High density urban craft beer market" ], "advantages": [ "Large consumer base", "Reduced transport distances", "Strong tourism hubs (Byron Bay, Jervis Bay)" ], "challenges": [ "Traffic congestion", "Delivery unpredictability" ] }, "victoria": { "enterprise_share_percent": 23.7, "trend": "Declining from 30.9% in 2019", "key_drivers": [ "Strong hospitality and dining culture", "Largest hops grower in Australia", "Local barley production" ], "challenges": [ "High rent and labour costs", "Congestion", "Pandemic lockdown impacts", "Recent brewery closures and relocations" ] }, "queensland": { "enterprise_share_2019_percent": 15.7, "enterprise_share_2024_percent": 18.4, "trend": "Growing", "key_drivers": [ "Craft Brewing Strategy (2018)", "Government support", "Major brewery presence (Yatala)", "Strong brand presence (XXXX Gold)" ], "challenges": [ "Warm climate constraints", "Dominance of non-craft brands", "Licensing restrictions" ] }, "western_australia": { "characteristic": "Over-represented relative to population", "key_drivers": [ "Historical craft brewing roots", "Government grants and WA Craft Beer Strategy 2024-2034", "Strong brewing culture" ], "challenges": [ "Geographic isolation" ] }, "tasmania": { "characteristic": "Highest breweries per capita", "key_drivers": [ "Ideal hops and barley conditions", "Clean water access", "Strong brewing heritage" ] }, "south_australia": { "characteristic": "Higher brewery share than population share", "key_drivers": [ "Collaborative independent brewery ecosystem", "Headquarters of Coopers Brewery", "Visitor centre expansion boosting sales" ] } } } { "chapter": 6, "title": "Competitive Forces", "key_takeaways": [ "New entrants must secure land, brewing equipment, licenses and distribution agreements, while competing with major players for shelf and tap space.", "Asahi and Lion dominate the market through economies of scale and acquisitions, accounting for 48.5% of industry revenue in 2025-26.", "Substitutes such as wine, spirits, RTDs and non-alcoholic beverages are increasing competitive pressure amid shifting consumer preferences." ], "market_structure": { "concentration_level": "Moderate", "combined_market_share_2025_26_percent": 48.5, "major_players": [ { "company": "Asahi", "notable_acquisitions": [ { "target": "Carlton & United Breweries", "year": 2020, "value_aud_billion": 16.0 } ], "strategic_notes": [ "Controls a lower share of craft beer than overall beer market", "Expanded into RTDs with Hard Rated" ] }, { "company": "Lion", "notable_acquisitions": [ { "target": "Fermentum (Stone & Wood Brewing Co.)", "year": 2021, "value_aud_million": 500.0 } ] } ], "craft_brewery_trend": { "description": "Growing consumer preference for craft beer has fragmented the industry.", "impact": "Revenue share of the four largest brewers declined over the five years through 2025-26." } }, "barriers_to_entry": { "level": "High", "trend": "Decreasing", "legal": [ "Producer or wholesale licenses required", "Excise tax licenses required", "Strict labelling laws", "Ongoing regulatory compliance obligations" ], "start_up_costs": [ "Brewing equipment", "Real estate", "Skilled labour", "Distribution channel development", "Packaging procurement" ], "differentiation_challenges": [ "Established supplier agreements limit shelf and tap access", "Customer loyalty to established brands", "Limited promotional budgets for new entrants" ], "capital_intensity": [ "Fermentation tanks", "Cooling systems", "Production machinery", "Infrastructure investment requirements" ] }, "substitutes": { "level": "Moderate", "trend": "Increasing", "other_alcohol": { "products": [ "Wine", "Spirits", "Ready-to-drink mixed spirit beverages" ], "industry_response": [ { "company": "Asahi", "brand": "Hard Rated", "positioning": "Australia's top light RTD spirit" } ] }, "non_alcoholic_beer": { "light_beer_revenue_share_percent": { "2020": 4.4, "2025": 2.7 }, "market_dynamics": [ "Rising health consciousness", "Consumers shifting from light beer to zero-alcohol options" ], "major_brands": [ "Carlton Zero" ] }, "do_it_yourself": { "description": "Home-brewing as an alternative to retail purchases", "advantages": [ "Cost savings", "Custom flavour control", "Hands-on brewing experience" ], "limitations": [ "Time intensive", "Requires space and equipment" ], "example": "Coopers home-brewing kits" } }, "buyer_supplier_power": { "buyers": { "level": "Moderate", "trend": "Increasing", "industry_establishments": { "2020_21": 736, "2025_26": 970 }, "drivers": [ "Large retailers negotiate favourable supply terms", "Increase in craft breweries expands retailer choice", "Private-label supermarket beers increase buyer leverage" ] }, "suppliers": { "level": "High", "trend": "Steady", "key_inputs": [ "Malt", "Hops", "Sugar", "Utilities" ], "power_drivers": [ "Global commodity pricing", "Limited supplier alternatives", "Quality risks when switching suppliers", "Bulk purchasing advantages for large brewers" ] } } } { "chapter": 7, "title": "Companies", "key_takeaways": [ "Lion and Asahi dominate the market, accounting for around half of total industry revenue after acquiring smaller breweries.", "Outside the major players, the industry remains fragmented, supported by the continued rise of craft beer.", "Asahi is focusing on premiumisation, craft beer and RTDs like Hard Rated to offset declining beer volumes.", "Lion has shifted toward craft beer growth, highlighted by its 2021 acquisition of Fermentum (Stone & Wood)." ], "market_share_2026": [ { "company": "Asahi Holdings", "market_share_percent": 29.0, "revenue_million_aud": 2852.3 }, { "company": "Lion", "market_share_percent": 17.8, "revenue_million_aud": 1752.3 }, { "company": "Coopers Brewery", "market_share_percent": 2.1, "revenue_million_aud": 202.7 }, { "company": "Good Drinks Australia", "market_share_percent": 1.0, "revenue_million_aud": 102.5 }, { "company": "Coca-Cola Europacific Partners Holdings (Australia)", "market_share_percent": 0.5, "revenue_million_aud": 51.4 } ], "company_analysis": { "asahi_holdings": { "registered_name": "Asahi Holdings (Australia) Pty Ltd", "industry_revenue_2026_billion_aud": 2.9, "market_share_2026_percent": 29.0, "employees": 4500, "head_office": "Southbank, Melbourne", "parent_company": "Asahi Group Holdings Limited (Japan)", "key_brands": [ "Victoria Bitter", "Carlton Draught", "Great Northern", "Peroni", "Balter Brewing Company", "Mountain Goat", "4 Pines", "Pure Blonde", "Carlton Zero" ], "strategic_drivers": [ "Acquired Carlton & United Breweries for $16.0 billion in 2020", "Expanded RTD portfolio with Hard Rated (launched 2023)", "Premiumisation strategy with 1.4% unit price growth (2023-24)", "Investment in craft beer portfolio and major sponsorships", "Direct sourcing agreements with over 100 cereal crop growers" ], "performance_trend": "Market share peaked at 36.5% post-acquisition and has since moderated to 29.0% as focus shifts toward RTDs and non-alcoholic beverages." }, "lion": { "registered_name": "Lion Pty Ltd", "industry_revenue_2026_billion_aud": 1.8, "market_share_2026_percent": 17.8, "employees": 4700, "head_office": "Sydney", "parent_company": "Kirin Holdings Company Limited (Japan)", "key_brands": [ "XXXX", "Hahn", "Stone & Wood", "Little Creatures", "James Squire", "James Boag's" ], "strategic_drivers": [ "Acquired Fermentum (Stone & Wood) for $500.0 million in 2021", "Divested dairy and non-core assets to focus on alcohol", "Closed selected breweries to consolidate production", "Strong performance from Hahn and Stone & Wood brands", "Invested $30 million upgrading Stone & Wood brewery" ], "performance_trend": "Market share declined from above 20% to 17.8% but supported by premium and craft growth." }, "coopers_brewery": { "registered_name": "Coopers Brewery Limited", "industry_revenue_2026_million_aud": 202.7, "market_share_2026_percent": 2.1, "head_office": "Regency Park, South Australia", "ownership": "Family-owned public unlisted company", "strategic_drivers": [ "Expanded product range (Botanic Ale 2024, Australian Lager 2023)", "Strong home-brewing kit segment", "Rebranding and marketing campaigns ('Forever Original')", "Visitor centre expansion boosting volumes", "Premium pricing focus on stouts and XPAs" ], "performance_trend": "Maintains stable market share with modest volume growth and premium positioning." }, "good_drinks_australia": { "registered_name": "Good Drinks Australia Limited", "industry_revenue_2026_million_aud": 102.5, "market_share_2026_percent": 1.0, "head_office": "Perth, Western Australia", "key_brands": [ "Gage Roads", "Matso's", "Single Fin", "Atomic Beer Project" ], "strategic_drivers": [ "Expanded hospitality footprint (Fremantle Brewpub)", "Growth driven by Matso's ginger beer", "Partnerships with major sporting venues (Optus Stadium, AFL, Cricket NSW)", "National call centre to expand regional distribution", "Delisted from ASX in December 2024 for strategic flexibility" ], "performance_trend": "Gradual revenue growth supported by flavoured and contemporary beer demand." }, "ccep_holdings_australia": { "registered_name": "CCEP Holdings (Australia) Pty Ltd", "industry_revenue_2026_million_aud": 51.4, "market_share_2026_percent": 0.5, "head_office": "North Sydney", "parent_company": "Coca-Cola Europacific Partners plc (UK)", "strategic_drivers": [ "Exited beer segment by selling Feral Brewing Company (2024)", "Previously sold Australian Beer Co. (2022)", "Refocused on core RTD, spirits and non-alcoholic beverages" ], "performance_trend": "Industry participation declining following strategic exit from beer manufacturing." } } } { "chapter": 8, "title": "External Environment", "key_takeaways": [ "Per capita alcohol consumption has declined, driven by falling beer consumption as health consciousness rises, constraining industry demand.", "Rising input and operating costs have increased beer prices and supported revenue growth, but margin pressure remains as producers absorb part of these costs." ], "external_drivers": { "liquor_retailing": { "impact": "Positive when growing", "description": "Liquor retailing accounts for the largest proportion of beer sold at the consumer level. Growth in liquor retail demand increases beer purchases from manufacturers." }, "pubs_bars_nightclubs": { "impact": "Positive when growing", "description": "On-premises venues are a key market for beer. Rising patronage boosts downstream orders from beer manufacturers." }, "per_capita_alcohol_consumption": { "impact": "Mixed", "description": "Beer demand is closely tied to alcohol consumption trends. However, substitution toward wine and spirits can weaken beer-specific demand even if overall alcohol consumption rises." }, "real_household_discretionary_income": { "impact": "Positive when rising", "description": "Beer is a discretionary product. Higher real disposable income supports beer spending, while declines constrain demand." }, "coarse_grain_prices": { "impact": "Negative when rising", "description": "Coarse grains are key brewing inputs. Price increases raise production costs and compress margins if not fully passed on to consumers." } }, "regulation_and_policy": { "overall_level": "High", "trend": "Increasing", "fsanz_labelling": { "requirements": [ "Alcohol by volume (ABV) disclosure", "Standard drinks per serving", "Pregnancy warning labels (updated August 2023)" ], "risk": "Noncompliance can lead to recalls and reputational damage." }, "excise_tax_compliance": { "requirements": [ "Excise manufacturing licence", "Tax based on alcohol strength and packaging size", "Detailed record-keeping of recipes and raw materials" ], "indexation": "Adjusted biannually to CPI", "recent_change": "Two-year pause on draught beer excise increases (August 2025–August 2027)." }, "modern_slavery_act_2018": { "applicability": "Applies to companies with revenue >= $100 million", "requirements": [ "Annual reporting on supply chain risks", "Disclosure of mitigation actions" ], "recent_update": "2023 statutory review recommended stronger enforcement; further consultation announced December 2024." }, "liquor_control_reform_act": { "purpose": "Minimise alcohol-related harm and regulate licensed venues", "impact": "Increases compliance complexity for brewpub operators and may deter hospitality expansion." }, "container_deposit_schemes": { "cost_to_brewers_per_container": 0.12, "consumer_refund_per_container": 0.10, "impact": "Raises administrative and packaging costs, particularly for high-volume producers." }, "workplace_laws": { "coverage": [ "Minimum wages", "Work Health and Safety compliance", "Machinery and chemical handling requirements" ], "impact": "Operational compliance costs, particularly for manual small-batch craft breweries." } }, "assistance": { "overall_level": "Low", "trend": "Increasing", "energy_efficient_communities_program": { "grant_amount_up_to_aud": 25000, "purpose": "Support energy efficiency upgrades (e.g., cooling, solar integration)", "primary_beneficiaries": "Small and medium craft breweries" }, "manufacturing_modernisation_fund": { "funding_allocated_since_2020_aud_million": 5.0, "purpose": "Support advanced brewhouse and packaging equipment upgrades", "beneficiaries": "Small to medium breweries" }, "excise_remission_scheme": { "current_cap_aud": 350000, "new_cap_from_july_2026_aud": 400000, "eligibility": "Alcohol manufacturers including breweries", "benefit": "Reduces excise burden, significantly aiding smaller breweries" }, "wa_craft_beer_strategy_2024_2034": { "objective": "Triple locally produced craft beer volume or value over 10 years", "focus_areas": [ "Brand awareness", "Market expansion", "Tourism integration", "Supply chain improvements" ], "beneficiaries": "Western Australian craft breweries" }, "independent_brewers_association": { "type": "Industry body (non-government funded)", "role": [ "Advocacy", "Regulatory guidance", "Training and development support" ], "beneficiaries": "Independently owned breweries" } } } { "chapter": 9, "title": "Financial Benchmarks", "key_takeaways": [ "Profit margins have fallen sharply due to rising input costs and intense price competition, reducing profitability despite stable gross margins.", "Purchases remain the largest cost at 48.4% of revenue, driven by higher malt, hops, aluminium and glass prices.", "Automation has reduced labour intensity but increased depreciation expenses, reinforcing the industry's capital-intensive structure." ], "financial_overview": { "profit_margin_percent": 3.3, "average_wage": 70489, "largest_cost": { "category": "Purchases", "percent_of_revenue": 48.4 } }, "cost_structure": { "profit_margin_trend": { "2020_21_percent": 10.7, "2025_26_percent": 3.4, "drivers": [ "Rising raw material costs", "Excise tax indexation", "Energy price volatility", "Limited pricing power due to competition" ] }, "purchases": { "2020_21_percent": 42.5, "2025_26_percent": 48.4, "drivers": [ "Higher malt and hops prices", "Increased aluminium and glass costs", "Supply chain disruptions" ], "impact_on_small_brewers": "Higher per-unit input costs due to lower purchasing volumes." }, "wages": { "2020_21_percent": 10.5, "2025_26_percent": 10.1, "trend": "Declining share of revenue", "drivers": [ "Automation adoption", "Lower average industry wage", "Operational efficiency improvements" ] }, "depreciation": { "2020_21_percent": 3.1, "2025_26_percent": 4.7, "trend": "Increasing", "driver": "Investment in automation and specialised brewing equipment." }, "utilities": { "trend": "Stable as share of revenue", "notes": [ "Energy price spikes during 2020–2023 period", "Stabilisation following global supply adjustments" ] }, "other_costs": [ "Rent (notably for brewpubs)", "Advertising and promotion", "Research and development", "Distribution and administration" ] }, "liquidity_ratios": { "current_ratio_5yr_average": 1.0, "quick_ratio_5yr_average": 0.8, "cash_ratio_5yr_average": 0.1, "assessment": "Liquidity remains tight, with limited short-term buffers." }, "leverage_ratios": { "debt_to_net_worth_2023": 0.7, "long_term_debt_percent_2023": 44.6, "trend": "Improving leverage position compared to earlier years." }, "operating_efficiency": { "revenue_per_employee_2025_26": 699986, "inventory_turnover_2023": 4.8, "asset_turnover_5yr_average": 0.3, "trend": "Declining productivity amid industry fragmentation and rising competition." }, "profitability_ratios": { "gross_profit_margin_2023_percent": 56.0, "net_profit_recent_percent": -7.0, "return_on_total_assets_3yr_average_percent": 4.4, "return_on_net_worth_5yr_average_percent": 8.0 }, "cashflow_metrics": { "operating_cashflow_2023_million": -121.0, "ebit_2023_million": 5.3, "trend": "Earnings compression and volatile operating cashflows." }, "valuation_multiples": { "ev_to_revenue_3yr_average": 0.1, "ev_to_ebitda_3yr_average": -2.8, "ev_to_ebit_3yr_average": 0.1, "interpretation": "Multiples reflect unstable earnings and margin pressure." }, "industry_characteristics": { "capital_intensity": "High", "fixed_assets_percent_2023": 88.2, "imports_share_of_demand_2025_26_percent": 3.0, "exports_share_of_revenue_2025_26_percent": 0.4, "iva_share_of_revenue_2025_26_percent": 18.1 } } { "section": "10. Key Statistics", "source": "https://my.ibisworld.com/au/en/industry/C1212/key-statistics", "notes": "Figures are inflation adjusted to 2025-2026", "industry_data_values": [ {"year":"2007-08","revenue_million":8623.8,"iva_million":1302.3,"establishments":177,"enterprises":168,"employment":5704,"exports_million":29.3,"imports_million":251.9,"wages_million":626.9}, {"year":"2008-09","revenue_million":8913.8,"iva_million":1354.9,"establishments":162,"enterprises":147,"employment":5514,"exports_million":30.0,"imports_million":337.8,"wages_million":674.1}, {"year":"2009-10","revenue_million":9529.0,"iva_million":1467.5,"establishments":222,"enterprises":164,"employment":4864,"exports_million":29.6,"imports_million":309.0,"wages_million":639.7}, {"year":"2010-11","revenue_million":8838.7,"iva_million":1449.5,"establishments":244,"enterprises":196,"employment":5340,"exports_million":31.8,"imports_million":273.0,"wages_million":643.5}, {"year":"2011-12","revenue_million":8299.0,"iva_million":1452.4,"establishments":236,"enterprises":209,"employment":5617,"exports_million":30.5,"imports_million":301.2,"wages_million":675.7}, {"year":"2012-13","revenue_million":9438.8,"iva_million":1453.5,"establishments":206,"enterprises":189,"employment":5249,"exports_million":30.3,"imports_million":385.1,"wages_million":656.5}, {"year":"2013-14","revenue_million":9420.0,"iva_million":1808.7,"establishments":276,"enterprises":224,"employment":5183,"exports_million":31.8,"imports_million":493.6,"wages_million":693.4}, {"year":"2014-15","revenue_million":9295.6,"iva_million":2045.1,"establishments":317,"enterprises":294,"employment":5923,"exports_million":33.0,"imports_million":529.6,"wages_million":863.4}, {"year":"2015-16","revenue_million":8955.9,"iva_million":2149.4,"establishments":401,"enterprises":371,"employment":6664,"exports_million":43.5,"imports_million":607.2,"wages_million":1034.5}, {"year":"2016-17","revenue_million":8142.6,"iva_million":2027.5,"establishments":468,"enterprises":441,"employment":7276,"exports_million":50.6,"imports_million":580.3,"wages_million":1045.5}, {"year":"2017-18","revenue_million":8351.8,"iva_million":1996.1,"establishments":547,"enterprises":503,"employment":7277,"exports_million":51.8,"imports_million":543.6,"wages_million":1028.0}, {"year":"2018-19","revenue_million":8719.6,"iva_million":1900.9,"establishments":629,"enterprises":560,"employment":8159,"exports_million":49.4,"imports_million":553.9,"wages_million":1013.3}, {"year":"2019-20","revenue_million":8306.3,"iva_million":2043.3,"establishments":723,"enterprises":601,"employment":7598,"exports_million":41.4,"imports_million":564.5,"wages_million":919.6}, {"year":"2020-21","revenue_million":7669.3,"iva_million":1863.6,"establishments":736,"enterprises":668,"employment":8902,"exports_million":26.9,"imports_million":467.8,"wages_million":802.3}, {"year":"2021-22","revenue_million":8011.7,"iva_million":1754.6,"establishments":866,"enterprises":775,"employment":9792,"exports_million":27.4,"imports_million":344.7,"wages_million":772.6}, {"year":"2022-23","revenue_million":8638.0,"iva_million":1736.2,"establishments":946,"enterprises":803,"employment":11733,"exports_million":34.6,"imports_million":287.6,"wages_million":860.1}, {"year":"2023-24","revenue_million":9578.8,"iva_million":1829.5,"establishments":934,"enterprises":814,"employment":13180,"exports_million":35.7,"imports_million":303.3,"wages_million":965.2}, {"year":"2024-25","revenue_million":9740.8,"iva_million":1802.1,"establishments":977,"enterprises":856,"employment":13577,"exports_million":37.0,"imports_million":256.0,"wages_million":976.6}, {"year":"2025-26","revenue_million":9841.1,"iva_million":1781.2,"establishments":1019,"enterprises":887,"employment":14059,"exports_million":37.2,"imports_million":304.5,"wages_million":991.0}, {"year":"2026-27","revenue_million":9957.7,"iva_million":1792.4,"establishments":1056,"enterprises":913,"employment":14541,"exports_million":36.8,"imports_million":300.6,"wages_million":1000.5}, {"year":"2027-28","revenue_million":10080.7,"iva_million":1834.7,"establishments":1095,"enterprises":938,"employment":15087,"exports_million":37.1,"imports_million":299.6,"wages_million":1008.4}, {"year":"2028-29","revenue_million":10242.2,"iva_million":1864.1,"establishments":1136,"enterprises":965,"employment":15630,"exports_million":37.4,"imports_million":315.8,"wages_million":1010.7}, {"year":"2029-30","revenue_million":10356.9,"iva_million":1895.3,"establishments":1165,"enterprises":984,"employment":16085,"exports_million":37.8,"imports_million":316.1,"wages_million":1008.2}, {"year":"2030-31","revenue_million":10515.1,"iva_million":1924.3,"establishments":1185,"enterprises":1002,"employment":16565,"exports_million":37.9,"imports_million":323.9,"wages_million":1005.7}, {"year":"2031-32","revenue_million":10672.8,"iva_million":1963.8,"establishments":1211,"enterprises":1016,"employment":17115,"exports_million":38.2,"imports_million":333.1,"wages_million":1010.5} ], "annual_change_percent": [ {"year":"2007-08","revenue":null,"iva":null,"establishments":null,"enterprises":null,"employment":null,"exports":null,"imports":null,"wages":null}, {"year":"2008-09","revenue":3.4,"iva":4.0,"establishments":-8.5,"enterprises":-12.5,"employment":-3.3,"exports":2.1,"imports":34.1,"wages":7.5}, {"year":"2009-10","revenue":6.9,"iva":8.3,"establishments":37.0,"enterprises":11.6,"employment":-11.8,"exports":-1.1,"imports":-8.5,"wages":-5.1}, {"year":"2010-11","revenue":-7.2,"iva":-1.2,"establishments":9.9,"enterprises":19.5,"employment":9.8,"exports":7.2,"imports":-11.6,"wages":0.6}, {"year":"2011-12","revenue":-6.1,"iva":0.2,"establishments":-3.3,"enterprises":6.6,"employment":5.2,"exports":-3.9,"imports":10.3,"wages":5.0}, {"year":"2012-13","revenue":13.7,"iva":0.1,"establishments":-12.7,"enterprises":-9.6,"employment":-6.6,"exports":-0.9,"imports":27.8,"wages":-2.8}, {"year":"2013-14","revenue":-0.2,"iva":24.4,"establishments":34.0,"enterprises":18.5,"employment":-1.3,"exports":5.0,"imports":28.2,"wages":5.6}, {"year":"2014-15","revenue":-1.3,"iva":13.1,"establishments":14.9,"enterprises":31.3,"employment":14.3,"exports":3.8,"imports":7.3,"wages":24.5}, {"year":"2015-16","revenue":-3.7,"iva":5.1,"establishments":26.5,"enterprises":26.2,"employment":12.5,"exports":31.9,"imports":14.7,"wages":19.8}, {"year":"2016-17","revenue":-9.1,"iva":-5.7,"establishments":16.7,"enterprises":18.9,"employment":9.2,"exports":16.2,"imports":-4.4,"wages":1.1}, {"year":"2017-18","revenue":2.6,"iva":-1.6,"establishments":16.9,"enterprises":14.1,"employment":0.0,"exports":2.4,"imports":-6.3,"wages":-1.7}, {"year":"2018-19","revenue":4.4,"iva":-4.8,"establishments":15.0,"enterprises":11.3,"employment":12.1,"exports":-4.6,"imports":1.9,"wages":-1.4}, {"year":"2019-20","revenue":-4.7,"iva":7.5,"establishments":14.9,"enterprises":7.3,"employment":-6.9,"exports":-16.2,"imports":1.9,"wages":-9.3}, {"year":"2020-21","revenue":-7.7,"iva":-8.8,"establishments":1.8,"enterprises":11.1,"employment":17.2,"exports":-35.1,"imports":-17.1,"wages":-12.8}, {"year":"2021-22","revenue":4.5,"iva":-5.9,"establishments":17.7,"enterprises":16.0,"employment":10.0,"exports":2.2,"imports":-26.3,"wages":-3.7}, {"year":"2022-23","revenue":7.8,"iva":-1.0,"establishments":9.2,"enterprises":3.6,"employment":19.8,"exports":26.3,"imports":-16.6,"wages":11.3}, {"year":"2023-24","revenue":10.9,"iva":5.4,"establishments":-1.3,"enterprises":1.4,"employment":12.3,"exports":3.1,"imports":5.5,"wages":12.2}, {"year":"2024-25","revenue":1.7,"iva":-1.5,"establishments":4.6,"enterprises":5.2,"employment":3.0,"exports":3.5,"imports":-15.6,"wages":1.2}, {"year":"2025-26","revenue":1.0,"iva":-1.2,"establishments":4.3,"enterprises":3.6,"employment":3.6,"exports":0.6,"imports":18.9,"wages":1.5}, {"year":"2026-27","revenue":1.2,"iva":0.6,"establishments":3.6,"enterprises":2.9,"employment":3.4,"exports":-1.1,"imports":-1.3,"wages":1.0}, {"year":"2027-28","revenue":1.2,"iva":2.4,"establishments":3.7,"enterprises":2.7,"employment":3.8,"exports":0.8,"imports":-0.3,"wages":0.8}, {"year":"2028-29","revenue":1.6,"iva":1.6,"establishments":3.7,"enterprises":2.9,"employment":3.6,"exports":0.8,"imports":5.4,"wages":0.2}, {"year":"2029-30","revenue":1.1,"iva":1.7,"establishments":2.6,"enterprises":2.0,"employment":2.9,"exports":1.1,"imports":0.1,"wages":-0.2}, {"year":"2030-31","revenue":1.5,"iva":1.5,"establishments":1.7,"enterprises":1.8,"employment":3.0,"exports":0.3,"imports":2.5,"wages":-0.2}, {"year":"2031-32","revenue":1.5,"iva":2.1,"establishments":2.2,"enterprises":1.4,"employment":3.3,"exports":0.8,"imports":2.8,"wages":0.5} ] }